Parisian publishers Assouline have written a biography on René Lacoste and his legendary Lacoste brand. René Lacoste started as a legendary tennis player winning seven Grand Slam titles before starting his clothing firm. The Lacoste clothing firm started out selling shirts made of piqué cotton modeled on his signature tennis uniform with his crocodile symbol. The book details his life, tennis career and the formation of his clothing firm. The book comes wrapped in piqué with the crocodile logo embroidered on the front.