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BMW 7 Series Individual

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BMW have launched a new customization program for their flagship 7 Series named the 7 Series Individual which allows one to customize almost every aspect of the car. The 7 Series Individual program was influenced by the BMW group’s Rolls Royce division’s bespoke service. BMW 7 Series Individual program also uses numerous materials not available on the regular 7 Series such as exclusive leathers, wood trims, alcantara roof liners, rims and exterior colors as well as a large list of passenger comforts such as a refrigerator and upgraded entertainment system. The 7 Series Individual is available exclusively by order from BMW.

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