Swiss watchmaker Ulysse Nardin have released a cellphone named the Chairman which makes use of various innovative technologies in order to attempt to compete with luxury cellphone market leader Vertu. The main feature of the cellphone is a moving rotor to supply supplemental power to the Chairman which is the same type of rotor used in the automatic movements of Ulysse Nardin watches, whilst this is said to be able to increase battery life the power generated through the rotor is minimal. The phone features a two point eight inch multi touch display, a finger print reader for owner identification, a camera, built in wireless and extensive email and internet applications. The phone is available in several versions featuring eighteen karat rose gold, stainless steel and carbon fiber.