Chanel’s latest watch collection is the Premiere collection and incorporates much of Chanel’s history into the design. The shape of the case is inspired directly by the bottle of Chanel’s iconic No. 5 perfume which in turn was inspired by Place Vendôme where Chanel’s flagship Paris store is located. The ceramic of the J12 collection is incorporated into the bracelet of the Premiere. The watch is made of white gold and is available in a diamond encrusted version.