The 2010 Château Mouton Rothschild Label has been bottled, and in accordance with a custom that dates back nearly seventy years, an artist has been selected to design the label. The 2010 label is an original work designed by contemporary artist Jeff Koons who drew inspiration from a Pompeii fresco depicting the birth of Venus. With his design for the 2010 Mouton, Koons joins the illustrious ranks of previous artists who have designed labels for this Bordeaux estate, including Andy Warhol, Salvador Dali, and Pablo Picasso.