Tag Heuer have launched their second phone, this time a smartphone using Google’s Android operating system. The Tag Heuer Link comes with either a steel, titanium or eighteen karat rose gold case with rubber; calfskin, alligator, lizard or carbon fiber backs. The phone is designed to be rugged and has a crown like their watches which when unscrewed gives access to the sim card holder. The phone comes with eight gigabytes of memory which can be expanded through a memory card slot and applications can be downloaded from the Android Store.