Chopard are known for their Happy collections which feature floating diamonds, the Happy Paws collection was first created in 2006 and has now been relaunched the sales of the collection benefit the American Society for the Prevention of Cruelty to Animals. The Happy Paws collection feature floating diamond paws on the dial and is available in versions with a diamond encrusted bezel and without one in either red or blue alligator strap. The collection is available exclusively from the recently opened Chopard store on Madison Avenue.