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NYC Prada Store Fire

Prada Store

To our dismay the Prada store at 575 Broadway in New York was badly damaged by a fire this weekend. The New York Daily News reports that a massive blaze ripped through the SoHo building causing a partial roof collapse at the restaurant Lure. The building will require major repairs and million of dollars of Prada merchandise has likely been destroyed. The building was formerly occupied by the SoHo Guggenheim Museum. The flagship Prada store opened in December 2001 amid hoopla over its high-tech fitting rooms, where glass doors turn opaque at the push of a button and cameras show shoppers their backsides. The store was designed by Rem Koolhaas and cost over $40 million to build. The fire which is now under investigation reportedly started at the street or basement level, a source has said.