The Parmigiani Fleurier Bugatti Type 370 watch was recently honored as the “Watch of the Year 2006†by the Japanese press. The unique watch has a transversal movement and is designed with a vertically-oriented face for easy viewing while driving. The watch’s movement can be seen through six sapphire crystals in the eight-piece gold case. The watch’s 10-day power reserve indicator is also visible through the top. It is wound through a battery-powered metal pen inserted into the bottom. The watch was introduced last year and is as desired as it’s companion, the Bugatti Veyron sportscar. The first Bugatti watch was delivered to car fanatic Ralph Lauren earlier this year and only 150 watches in three colors are available.